Touchpoint Mapping by Mounir Ariss and Not All Interactions Qualify as Assignment

Touchpoint Mapping by Mounir Ariss and Not All Interactions Qualify as Dialogue - Assignment Example 3. Logical: The logical dimension as suggested by the author incorporates the business processes, the information flows and the technology components within the organization. It is important for the organization and the employees to understand their business processes to foster good relationships with the customer. A touch map is an illustration that depicts all kinds of interactions that take place between the company and its customers. Its foundation is laid on the basis of various customer segments and is a reflection of the customer’s perspective. It aims at enabling the organization to maximize customer value by catering to customers differently. The touch map addresses the Logical experience dimension. 1. Use a flexible opt-in policy: through this policy the customer is prompted if he wants any communication from the firm or now. The customer should be given the opportunity to decide if he wants the firm to communicate to the extent of how much communication does he want from the firms end. 3. Tread cautiously with targeted Web ads: It is important to be cautious while targeting web ads. Be aware of customer’s informed consent on this matter if you want behavioral targeting to succeed. 5. Create a culture based on customer trust: Cultivate a culture of customer trust within the organization. If the employees know that customer’s privacy is to be protected, it will become second nature to them and they would be very cautious about dealing with customer information. 6. Remember: you are responsible for your partner too: Make sure that suppliers, vendors and distributors associated with you also respect your customer’s personal information if you are sharing it with